SHASIZE is a predictive tool based on statistical shape modeling for accurate clothing size prediction.
Clothing webshops have to deal with a large number of returns because the customer orders the wrong size. It seems that 30% of the online purchased fashion items get returned. 5% (about €15B per year worldwide) of all online purchased clothes are returned solely because of size.
At SHASIZE we have developed a technique to predict a body shape with an accuracy of 7mm. An online shopper can create his/her own avatar that resembles the true body shape, by filling in his/her basic parameters (e.g. gender, height, weight, age, waist circumference,...). Using this avatar, the customer can virtually check the fit of the clothes, because SHASIZE proposes the right clothing size and gives feedback on the overall fit.