by Annelies Claeskens (P&G)
Research indicates we are commuting more than ever before, we move around more and speed of life has increased drastically. Yet we all want to retire to our safe bubble at the end of a busy day. What that bubble looks like is different for everyone. We share more spaces and thus we need to create the feeling of home in them. It can be your dorm room, your car, the train or the toilet :-). Take the example of putting on your headphones on the metro to create that personal bubble. The space you occupy during that moment is yours. How can FMCG (fast moving consumer good) companies help you make these spaces into clean, healthy and safe bubbles of comfort?
What we’d love to do:
Take FMCG product and turn it into an opportunity for these limbo spaces! How can companies that make FMC product/services help to create that safe bubble? Where do we have an opportunity to own these spaces?
We want you to bring to life aspirational stories of commuters, roommates & travelers using these products in different ways, designed to optimally fit their purpose. We challenge you to ignore the obvious and look for things that can make that every day liminality disappear.
Output after the workshop
We’d love you to envision a ‘concept car’ for FMCG. The output can be up to the team, from posters to prototypes over video to soundscapes, just lay off the powerpoint! (And no, also no Keynote)
Idea first, execution later. We’ll up the stakes for you, qualified teams will get the opportunity to share with P&G leadership their great concepts!
Examples of products that bring home on the go.
- Levi’s commuter jeans: A regular pair of your favorite jeans, designed for commuting.
- Uppercup: The Uppercup is a sustainable designed, reusable takeaway coffee cup that is elegant and durable and helps you keep the way you drink coffee @ home, on the go.