Publications in the spotlight

When do social alliances pay off? How the effect on corporate image depends on consumers' prosocial attitudes
Roosens Bram   Dens Nathalie  
Journal of brand management - ISSN 1350-231X-26:2 (2019) p. 195-208
Citatielink
Exploring the fit between materials' expressive values and the self-expression of the end-user
Veelaert Lore   Moons Ingrid   Coppieters Werner   Du Bois Els  
Proceedings of the 20th Congress of the International Ergonomics Association : Ergonomics in Design, Design for All, Activity Theories for Work Analysis and Design, Affective Design / Bagnara, Sebastiano [edit.]-p. 2045-2066
Citatielink
Quid pro quo : the impact of explicit brand mentions and reciprocity in brand alliance communications
Roosens Bram   Dens Nathalie   Lievens Annouk  
European journal of marketing - ISSN 0309-0566-53:2 (2019) p. 320-344
Citatielink
The impact of relational characteristics on consumer responses to word of mouth on social networking sites
De Keyzer Freya   Dens Nathalie   De Pelsmacker Patrick  
International journal of electronic commerce - ISSN 1086-4415-23:2 (2019) p. 212-243
Citatielink
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
De Pelsmacker Patrick   Dens Nathalie   Verberckmoes Shana  
Journal of electronic commerce research - ISSN 1526-6133-20:1 (2019) p. 55-74
Citatielink

Full bibliography of this research group