Publications in the spotlight

When do social alliances pay off? How the effect on corporate image depends on consumers' prosocial attitudes
Roosens Bram   Dens Nathalie  
Journal of brand management - ISSN 1350-231X-26:2 (2019) p. 195-208
Exploring the fit between materials' expressive values and the self-expression of the end-user
Veelaert Lore   Moons Ingrid   Coppieters Werner   Du Bois Els  
Proceedings of the 20th Congress of the International Ergonomics Association : Ergonomics in Design, Design for All, Activity Theories for Work Analysis and Design, Affective Design / Bagnara, Sebastiano [edit.]-p. 2045-2066
Quid pro quo : the impact of explicit brand mentions and reciprocity in brand alliance communications
Roosens Bram   Dens Nathalie   Lievens Annouk  
European journal of marketing - ISSN 0309-0566-53:2 (2019) p. 320-344
The impact of relational characteristics on consumer responses to word of mouth on social networking sites
De Keyzer Freya   Dens Nathalie   De Pelsmacker Patrick  
International journal of electronic commerce - ISSN 1086-4415-23:2 (2019) p. 212-243
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
De Pelsmacker Patrick   Dens Nathalie   Verberckmoes Shana  
Journal of electronic commerce research - ISSN 1526-6133-20:1 (2019) p. 55-74

Full bibliography of this research group