Key publications

Power distance, uncertainty avoidance, and the effects of source credibility on health risk message complicance
De Meulenaer Sarah   De Pelsmacker Patrick   Dens Nathalie  
Health communication - ISSN 1041-0236-33:3 (2018) p. 291-298
Citatielink
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova Yana   De Pelsmacker Patrick   Dens Nathalie  
Journal of brand management - ISSN 1350-231X- (2018) p. 1-19
Citatielink
Better together? Harnessing the power of brand placement through program sponsorship messages
Dens Nathalie   De Pelsmacker Patrick   Verhellen Yann  
Journal of business research - ISSN 0148-2963-83 (2018) p. 151-159
Citatielink
The impact of text valence, star rating and rated usefulness in online reviews
De Pelsmacker Patrick   Dens Nathalie   Kolomiiets Alona  
International journal of advertising - ISSN 0265-0487-37:3 (2018) p. 340-359
Citatielink
How consumers' media usage creates synergy in advertising campaigns
Dens Nathalie   De Pelsmacker Patrick   Goos Peter   Aleksandrovs Leonids   Martens David  
International journal of market research - ISSN 1470-7853-60:3 (2018) p. 268-287
Citatielink

Full bibliography of this research group