MIOS' mission

MIOS is a research group within the Department of Communication Studies at the Faculty of Political and Social Sciences.

Our researchers are dedicated to the study of individuals’ uses of media and ICT, as well as interpersonal relations within organisations and the broader society, to pursue evidence based communication strategies and policy.

The research activities of MIOS can be linked to two communication levels, which comprise the central and complementary research strands: 

  • The use of ICT (and other media) by individuals, and the associated risks and opportunities: This level focuses on research into the use of internet, mobile phones and games by children, young people and adults. 
  • The strategic use of ICT (and other media) by organizations (companies, social-profit organizations, governments): At this level, research is conducted in areas such as (online) marketing and health communication. 

Studies within the first research strand center on the following key topics: 

  • Cyberbullying: definition, measurement, typology, prevalence, profiles of bullies and victims. 
  • E-marketing and privacy: the various types of electronic marketing, different types of personalized online marketing communications, consumers’ disclosure of personal data in online marketing, the (persuasion) knowledge and experience of children and adolescents in the area of e-marketing. 
  • Online self-disclosure and privacy: what influences adolescents and adults online self-disclosure and privacy protective behaviours, including online self-disclosure related opportunities and risks
  • Digital gaming: the study of player experiences and player involvement, the integration of marketing communication into games (e.g. in-game advertising, advergames), the health implications of games and moral issues related to digital games. 
  • Interpersonal relations and prosocial behaviour: research investigating how interpersonal processes influence prosocial behaviour, focusing on gossip and shared food experiences. 
  • ICT Families: how the use of ICT possibly interferes with parenting, food intake patterns (e.g. decline of family meals) and other family rituals. In addition, the parenting behaviours, communication styles of parents and parental internet-mediation strategies are examined within this context. 

The second research strand is primarily focused on the use of technological applications for purposes of strategic communication in profit and social-profit organizations. This context involves the expansion of research concentrating on marketing (and e-marketing) communication, as well as on governmental or other awareness-raising communication campaigns, including health-related communication and interventions. Attention is also paid to the impact of ICT on internal organizational communication.


Research Group MIOS
Contact: Michel Walrave
Stadscampus - De Meerminne
Sint-Jacobstraat 2
2000 Antwerpen