The research group’s activities aim to ensure the nexus between research and education, underpin the academic, multidisciplinary and applied nature of its five-year educational program. Design driven research describes the core of research within the Faculty of Design Sciences. Within product development, design driven research is human centred and industry driven. 

The purpose of our research is to update and expand the systematic approach of product development with information and insights from supporting scientific disciplines, technology, user insights and scientifically established design methodstools and techniques for improved process for example validation, rapid prototyping, reducing costs and/or reducing time-to-market, enabling the development of new product categories, mass customisation, and quality of the result, for example improving comfort and functionality of the outcome, well-being of the end-user.