About Ivo

Ivo Dewit is doctoral researcher at the University of Antwerp, Belgium with a background in business studies, change management and product development. His current research focuses on:

1. increasing the efficiency of the process from early stage (FEI) ideation of new products and services towards feasible market opportunities in organizations.

2. well-designed products and services result from a thorough understanding of the needs of users. The importance of a user-centered approach cannot be emphasized enough.

3. the design of product service systems that account for a prolonged life span due to a combination of products and services, their unique interaction with the user and the experience it leverages.

4. Co-founder of Service Design Network (SDN) Belgium

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