Researchers: Ward Vancoppenolle, Lucas Van Dorpe, William Verbiest
Supervisor: Lukas Van Campenhout

Take a look at ground-eight.com

Ground Eight was established by Lukas Van Campenhout at Achilles Design, as a place where professional designers do research. We believe that the specific nature of design skills and design knowledge leverage a unique research approach, which allows the designer/researcher to do what he/she does best: thinking in possibilities. At Ground Eight, we think ‘what can be’, rather than ‘what is’.
Our work is fundamentally human-centered. Design is in the first place about people, about how people act, think and feel in the everyday world, and how they interact with each other. Technology and economics obviously influence our research, but they are not our main objective. For us, they form a means to an end, rather than being a goal in themselves.
Our interest lies in interaction with digital products and systems. Within this field, our research scope centers on Embodied Interaction and User Experience.


Funding: VLAIO ICON
Partners: Flanders Make, Audi, Kuka, CnH Industrial
Period: 2016 – present