For the port community, Co.Creation is a new discipline. It is a form of collaborative creativity that should be initiated by maritime supply chain actors to enable innovation. From the research done in the framework of the BNPPF chair , it became clear that innovation is a tool that can improve the competitive advantage of port-related stakeholders. This is important to strengthen future growth in the port sector and to meet the main (transversal) challenges linked to smooth integrated maritime supply chains. The intention is to build together new knowledge, to create content based on port users behavior and generate new opportunities for cooperation along supply chains.
The prolonging of the Chair allows analysing whether indeed there are (extra) competitive advantages in the cooperation of various supply chains and how co-creation in innovation can help. Therefore, the value of innovations or improvements should be measured.
Within the framework of the BNPPF chair, Co.Creation is based on four pillars: reach, resonance, relevance and research (see figure 1). From other sectors, the fourfold approach proves to be successful.
Figure 1: 4 pillars of Co.Creation