Brahim Zarouali obtained his Master’s degree in Communication Studies (MSc), with a specialization in Strategic Communication (University of Antwerp, 2014 - great distinction). Since september 2014, he is working as a PhD Candidate at the Faculty of Social Sciences of the University of Antwerp, research group MIOS (Media & ICT in Organisations and Society). His fields of interest are consumer behavior/psychology and marketing communications. His research focuses on adolescents, persuasion/advertising and social media.
He is currently working as a researcher for the AdLit project (IWT-SBO), an interdisciplinary research project on advertising literacy among children and adolescents (http://www.adlit.be).