Brahim Zarouali obtained his Master’s degree in Communication Studies (MSc), with a specialization in Strategic Communication (University of Antwerp, 2014 - great distinction). Since september 2014, he is working as a PhD Candidate at the Faculty of Social Sciences of the University of Antwerp, research group MIOS (Media & ICT in Organisations and Society). His fields of interest are advertising, persuasion and social media, with a specific focus on adolescents. He has presented his work at a variety of national and international conferences (e.g. ICA, ICORIA, ECREA, Etmaal van de Communicatiewetenschap), and has published his work in international peer reviewed journals (e.g. International Journal of Advertising, Computers in Human Behavior, Journal of Advertising)
He is currently working as a researcher for the AdLit project (IWT-SBO), an interdisciplinary research project on advertising literacy among children and adolescents (http://www.adlit.be).