Brahim Zarouali

PhD Candidate

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About Brahim Zarouali

Brahim Zarouali obtained his Master’s degree in Communication Studies (MSc), with a specialization in Strategic Communication (University of Antwerp, 2014 - great distinction). Since september 2014, he is working as a PhD Candidate at the Faculty of Social Sciences of the University of Antwerp, research group MIOS (Media & ICT in Organisations and Society). His fields of interest are consumer behavior/psychology and marketing communications. His research focuses on adolescents, persuasion/advertising and social media.

He is currently working as a researcher for the AdLit project (IWT-SBO), an interdisciplinary research project on advertising literacy among children and adolescents (

Statute & functions

Bijzonder academisch personeel
  • doctoraatsbursaal


Sint - Jabobstraat 2 - 4
2000 Antwerpen
Tel. 032655049