Roselinde Kessels is postdoctoral research fellow in statistics of the JMP Division of SAS Institute and former postdoctoral research fellow of the Flemish Research Foundation (FWO) at the University of Antwerp. She is also assistant professor at Maastricht University in The Netherlands. She obtained her PhD in Applied Economics, statistics discipline, from KU Leuven in Belgium. Roselinde is widely known for measuring people's preferences with choice questions (so-called discrete choice experiments), mainly with applications in health.