To disguise or to disclose? The influence of disclosure recognition and brand presence on readers' responses towards native advertisements in online news media

Source
Journal of interactive advertising - ISSN 1525-2019-17:2 (2017) p. 1-31

Article or ad? Readers recognition and evaluations of native advertisements on online news websites

Source
Advances in advertising research VIII: challenges in an age of dis-engagement / Zabkar, Vesna [edit.]; et al.-p. 17-30