Simone Krouwer

PhD researcher

Publications in the spotlight

Exploring readers' evaluations of native advertisements in a mobile news app
Krouwer Simone   Poels Karolien   Paulussen Steve  
Journal of media business studies. - ISSN 1652-2354- (2019) p. 1-18
Citatielink
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer Simone   Poels Karolien   Paulussen Steve  
International journal of advertising - ISSN 0265-0487- (2019) p. 1-23
Citatielink
To disguise or to disclose? The influence of disclosure recognition and brand presence on readers' responses towards native advertisements in online news media
Krouwer Simone   Poels Karolien   Paulussen Steve  
Journal of interactive advertising - ISSN 1525-2019-17:2 (2017) p. 1-31
Citatielink
Article or ad? Readers recognition and evaluations of native advertisements on online news websites
Krouwer Simone   Poels Karolien  
Advances in advertising research VIII: challenges in an age of dis-engagement / Zabkar, Vesna [edit.]; et al.-p. 17-30
Citatielink

Full bibliography of this author