Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
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International journal of advertising - ISSN 0265-0487-39:1 (2020) p. 51-73
Brands bringing the news? Implementing native advertising on news websites
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Antwerp, University of Antwerp, Faculty of Social Sciences, Department of Communication Studies, 2020,245 p.
Exploring readers' evaluations of native advertisements in a mobile news app
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Journal of media business studies. - ISSN 1652-2354-16:2 (2019) p. 77-94
To disguise or to disclose? The influence of disclosure recognition and brand presence on readers' responses towards native advertisements in online news media
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Journal of interactive advertising - ISSN 1525-2019-17:2 (2017) p. 1-31
Article or ad? Readers recognition and evaluations of native advertisements on online news websites
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