1. The master will have insight into current scientific knowledge in the area of culture management, understand its relevance within cultural organisations and he/she will be able to apply this insight where necessary.
2. The master will be able to critically select, process and synthesise information sources and scientific literature on specific management issues in a systematic manner.
3. The master will be able to detect, analyse and offer creative solutions to complex problems of culture management from within an open, critical attitude, in a scientific manner and from within an interdisciplinary conceptual framework.
4. The master will be able to take advantage of social and cultural developments (e.g. interculturality, population ageing), and he/she will be able to assess and/or take decisions within uncertain local or international contexts, with an eye for creativity and originality.
5. The master will be competent in the methodology of management research (e.g. participation research, audience research and performance analysis), and he/she will be able to use it independently for management issues within the cultural sector.
6. The master will be able to adapt his/her knowledge in an independent and synthetic manner, and he/she will be able to apply it to the preparation, taking and follow-up of management and policy decisions within the cultural sector.
7. The master will be able to work efficiently and effectively in teams, demonstrate entrepreneurship and deploy his/her skills actively within networks.
8. The master will be able to evaluate his/her analysis of and solutions to problems, and he/she will be able to communicate about these solutions with colleagues and laypeople in a creative and inspiring manner.
9. The master will be able to examine the institutional and policy contexts of culture, taking them into account in the analysis of management problems and the solutions to be proposed for them.
10. The master will reflect critically and ethically about culture and society, based on cultural-sociological and philosophical insights, having an eye for the diversity of cultural expressions within local and international environments.
11. The master will be able to reflect upon his/her own thoughts and actions, and he/she will be able to translate these reflections into constructive activities and proposals for more appropriate solutions.