Master the ins and outs of fashion management
Location: Stadscampus, University of Antwerp, Belgium | Institut Français de la Mode, Paris, France
Date: 1 - 10 July 2024 (1 - 5 July in Antwerp | 8 - 10 July in Paris | no classes in the weekend)
Attend this unique program that aims at growing managerial talents for the fashion industry, covering topics from fashion marketing and PR, to finance, supply chain management and leadership in fashion.
Why follow this programme?
- A comprehensive overview of the aspects of fashion management, with an emphasis on both entrepreneurial fashion designers and high fashion and luxury brands.
- A team of international accomplished faculty selected for both academic credentials and professional experience will provide you with high-quality, competence-driven teaching.
- In previous editions we’ve welcomed lecturers such as Bianca Luzi (CEO for Raf Simons), Tony Kent (London School of Fashion), Tina Debo (Advice President for Kipling), Karinna Nobbs (The Graduate School at London College of Fashion), Walter Van Beirendonk (fashion designer), Tim Van Steenbergen (fashion designer)...
- A mixture of in-class and on-site learning methods: group discussions, practical knowledge, visits to fashion companies, the fashion districts and flagship stores.
- Build your international network and exchange insights in different fashion communities, research and businesses with fellow participants from all over the world
Programme overview
Both from a societal and economic perspective, fashion is an important business. It is a critical part of the so-called creative industries and plays a significant role in the European economy. Across the globe, fashion is a multi-trillion dollar industry. Nonetheless this industry is confronted with a fast changing world, globalization, sustainability issues, industry-disrupting technology, the impact of COVID-19… In the past decades fashion companies have continuously been experiencing dramatic transitions in their relation to consumers. In order to maintain a point of differentiation, fashion brands increasingly have to seek new and innovative methods of capturing the hearts, minds and wallets of savvy consumers. Fashion management studies these alterations and innovations and tries to provide a mind-set and tools for strategy development in this industry.
This summer school gives a comprehensive overview of the many aspects of fashion management, with an emphasis on both entrepreneurial fashion designers and high fashion and luxury brands. Main topics are:
- the fashion industry and system,
- fashion business modeling and entrepreneurship,
- enterprise management (IP, law, finance and investment, supply chain management),
- CSR and sustainability in fashion,
- fashion marketing and promotion (online marketing, retail-options, e-strategy, PR),
- HR and leadership in the fashion industry.
This summer school is hosted in partnership with the Responsible Fashion Series of conferences and thus will have a significant focus on sustainability and offer lectures from a large range of practitioners and academics involved in the network
Target group
Professionals, Doctoral and Master students as well as Bachelor students with proven fashion experience, highly motivated to work in the fashion industry. Find out more.
Campus
The first part of this summer school (1 - 5 July) will take place at Stadscampus (Prinsstraat 13, 2000 Antwerp) of the University of Antwerp. This campus is located in the city centre.
The second part of the summer school (8 - 10 July) will take place in Paris.
Micro-credential and study credits (ECTS)
Successful completion of the summer school can be awarded with 3 credits according the European Credit Transfer System (ECTS). Credits will be awarded for participants who succesfully complete an assignment. During and after the summer school, participants work together with a fashion designer/ entrepreneur to design a business plan for the practitioner’s case. With this exercise participants apply their knowledge and insights acquired through the lectures, debates, study visits and literature to a 'real life' case. With this business plan students prove insight in the opportunities and pitfalls that organizations face when doing business in fashion.
To include the credits in the curriculum at the home institution, participants need an agreement with the responsible person at the home institution.
A certificate will be awarded at the end of the programme. All certificates of completion are issued as a micro-credential.
