Antwerp and Paris
The first week we'll stay at the University of Antwerp and Antwerp Management School, where all courses focus on entrepreneurial fashion designers. During the weekend we all head to Paris. At Institut Français de la Mode we'll deepen our insights on management in luxury brands.
A broad variety of teaching methods
The courses are a mixture of lectures from international academics and professionals within the fashion business, exercises, cases, on-site visits in both Antwerp and Paris and lively group discussions.
|Monday||Fashion Industry: Global and Local Contexts|
|Tuesday||Business Modeling and Finance|
|Wednesday||Sutstainability and Ethics in Fashion|
|Thursday||IP & Internationalization in the Fashion Industry|
|Friday||Communication and Digitization|
During the second week, Institut de la Mode translate the topics ‘Fashion Industry’ and ‘Fashion Marketing and Promotion’ to the luxury sector. Doing so, concepts of merchandising, brand narratives, consumer behavior and customer service are discussed in depth. Testimonials and mystery visits to Parisian luxury stores will enlive the lectures.