Antwerp and Paris

The first week we'll stay at the University of Antwerp and Antwerp Management School, where all courses focus on entrepreneurial fashion designers. During the weekend we all head to Paris. At Institut Français de la Mode we'll deepen our insights on management in luxury brands.

A broad variety of teaching methods

The courses are a mixture of lectures from international academics and professionals within the fashion business, exercises, cases, on-site visits in both Antwerp and Paris and lively group discussions.

 

Antwerp Programme

Week 1

Monday Fashion Industry: Global and Local Contexts
Tuesday Business Modeling and Finance
Wednesday Sutstainability and Ethics in Fashion
Thursday IP & Internationalization in the Fashion Industry
Friday Communication and Digitization

 

Paris Programme

Week 2

During the second week, Institut de la Mode translate the topics ‘Fashion Industry’ and ‘Fashion Marketing and Promotion’ to the luxury sector. Doing so, concepts of merchandising, brand narratives, consumer behavior and customer service are discussed in depth. Testimonials and mystery visits to Parisian luxury stores will enlive the lectures.