When creating or maintaining web pages, every web editor must take into account the following guidelines for search engine optimisation:
When creating a new page (branch) in the navigation tree:
Use the most important search term in the title and the slug of your page (slug = the last part of the URL of your page). Make sure that this slug is a full word and is not hyphenated.
Complete the page title with the name of your research group or faculty! This is very important!
When editing text on a web page:
Use important search terms + variations in the blue title above your text (= header 1).
Only place one blue title on each web page. Use ‘header 2’ for other titles or use subtitles in bold.
Want to find out more about search engine optimisation (SEO)?