Guillermo Orozco Gómez - The increasing audiencing tendencies of contemporary societies: Challenges for their understanding and research. A Latin American perspective.

About the lecture

The speaker analyzes the growing evolution of contemporary societies into multiple audiences of media, technical devices, content and audiovisual processes.  The argument stresses that being and becoming an audience has developed into a significant dimension conforming contemporary subjects. This is because people's citizenship is more and more constituted, reconfigured and manifested by and through communicational exchanges. These exchanges are mediated by a diversity of screens with which one permanently interacts while rehearsing social and communicational roles of reception, production, exchange, emission and dialogue.

About the speaker

Prof. Guillermo Orozco (PhD in Education, Harvard University) is Full Professor and director of the Social Communication Studies Department, at the University of Guadalajara, Mexico. He is a member of the Mexican Academy of Sciences and the National System of Researchers and Director of the UNESCO chair: Media and Information Literacy and Intercultural Dialogue for Latin America.  His academic work has developed for 30 years along the lines of Media Literacy, TV Fiction and Audience Analysis. He created and directed the Institutional Research Program (PROIICOM)   and the series Communication and Social Practices Notebooks, Universidad Iberoamericana, Mexico. He coordinates the book series of the International Forum TVMORFOSIS. His latest books include: ‘Viewership: Communication, Education and Citizenry’. (Translated into Portuguese: Recepção Midiática, Aprendizagens e Cidadania, 2014);   ‘At the Edge of Screens’.  La Crujía, Ed. Argentina, 2015. ‘TvMorphosis 6: Management and consumption of digital contents. New models’. Tintable, Mexico, 2017. 


Monday 14 May 2018, 17-18 'o clock, aula M.003.

Participation is free, please contact