Four human need, motivation, and goals-based perspectives on communication: E-ELM, Reinforcing Spirals, TEBOTS, Mediated Wisdom of Experience

Masterclass and honorary degree Michael Slater - 29 March 2018

Before receiving an honorary degree in the afternoon, Prof. Slater gave a masterclass open for all those who are interested. 

About the lecture

Dr. Slater is known for the development of four theoretical perspectives: Extended Elaboration-Likelihood Model (E-ELM), the Reinforcing Spirals Model, Temporarily Expanded Boundaries of the Self (TEBOTS), and Mediated Wisdom of Experience. This presentation discusses how each perspective shares a foundational interest in how human wants and needs help determine what media content people seek, how associated motivations and goals influence how people experience and process such content, and how those patterns of selection and processing may shape the impact of media on them in turn. Current status and issues in each of these theoretical areas are also briefly addressed.

About the speaker

Michael Slater is Director of the School of Communication, Ohio State University (USA). 

His research has focused on media effects on beliefs and behavior and persuasion processes, primarily but not exclusively in the domain of public health (e.g., substance abuse and cancer prevention). His research has been supported by the National Institutes of Health; currently Michael Slater is looking at in-school and participatory community media in youth substance abuse prevention and media coverage of health, crime, and injuries and how such coverage impacts risk perceptions and support for health-related public policies.

Other current interests include new media and health information seeking, the persuasive effects of entertainment narratives and other message design factors, longitudinal processes of message genre/channel selection and influence, methodology and research design, and almost anything that helps us understand why people are the way they are and do what they do.