Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings
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Journal of service management - ISSN 1757-5818-35:6 (2024) p. 22-41
Valence and attribute repetition in negative sets of online reviews : (when) can positive reviews overcome negative ones?
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Journal of electronic commerce research - ISSN 1526-6133-23:1 (2022) p. 1-12
Online reviews and how to manage them : effects of eWOM and Webcare on consumer responses and business performance
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Antwerp, University of Antwerp, Faculty of Business and Economics, Department of Marketing, 2021,206 p.
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
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Online information review : the international journal of digital information research and use - ISSN 1468-4527-45:1 (2021) p. 1-20
The role of social networks in relation to internal communications
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Obra digital: e-monografies en l'àmbit de la comunicació digital - ISSN 2014-5039-15 (2018) p. 51-66