Bram Roosens

Mandaatassistent

Publicaties in de kijker

Aligning expectations and marketing communications for multi-stakeholder innovation networks
Roosens Bram  
Antwerpen, Universiteit Antwerpen, Faculteit Bedrijfswetenschappen en Economie, Departement Marketing, 2020,270 p.
Citatielink
When do social alliances pay off? How the effect on corporate image depends on consumers' prosocial attitudes
Roosens Bram   Dens Nathalie  
Journal of brand management - ISSN 1350-231X-26:2 (2019) p. 195-208
Citatielink
Quid pro quo : the impact of explicit brand mentions and reciprocity in brand alliance communications
Roosens Bram   Dens Nathalie   Lievens Annouk  
European journal of marketing - ISSN 0309-0566-53:2 (2019) p. 320-344
Citatielink
Effects of partners' communications on consumer perceptions of joint innovation efforts
Roosens Bram   Dens Nathalie   Lievens Annouk  
International journal of innovation management - ISSN 1363-9196-23:8 (2019) p. 1-26
Citatielink
How innovation partners should communicate about joint innovation efforts
Roosens Bram   Dens Nathalie   Lievens Annouk  
XXX ISPIM Innovation Conference: Celebrating Innovation - 500 Years Since Da Vinci, 16-19 June, 2019, Florence, Italy-p. 1-19
Citatielink

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