Bram Roosens

Mandaatassistent

Publicaties in de kijker

When do social alliances pay off? How the effect on corporate image depends on consumers' prosocial attitudes
Roosens Bram   Dens Nathalie  
Journal of brand management - ISSN 1350-231X-26:2 (2019) p. 195-208
Citatielink
Quid pro quo : the impact of explicit brand mentions and reciprocity in brand alliance communications
Roosens Bram   Dens Nathalie   Lievens Annouk  
European journal of marketing - ISSN 0309-0566-53:2 (2019) p. 320-344
Citatielink
How integrating stakeholders' communications about co-created innovations improves consumers' willingness to pay
Roosens Bram   Dens Nathalie   Lievens Annouk  
Marketing in the age of data : EMAC2016, May 24-27, 2016, Oslo, Norway-p. 1-7
Citatielink

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