Dr. Simone Krouwer is a postdoctoral researcher (supported by FWO) at the University of Antwerp. Currently, she’s part of MIOS, a research group within the Department of Communication Studies at the University of Antwerp.
Simone has a great interest in native advertising, which are online advertisements that are designed to blend in with the surrounded context. For example, a sponsored news article, or sponsored posts in Facebook’s news feed. Her research is focused on the effectiveness of these advertising techniques, as well as the consequences for the platforms on which they appear.
Besides this, Simone is also passionate about science communication, and improving the interaction between scientists and practitioners. In order to make insights from the communication sciences more accessible, she often blogs and speaks about research from herself and other researchers.
Simone received her PhD degree from the University of Antwerp in 2020 (with her thesis on native advertising). She also obtained her master’s degree in Strategic Communication with highest honors at the University of Antwerp (2015). She obtained her bachelor's degree in The Netherlands.
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