The use of social media in recruitment and job seeking
20 June 2016
University of Antwerp, Barokzaal Grauwzusters - Lange SInt-Annastraat 7 - 2000 Antwerp
Mariam El Ouirdi
Prof Jesse Segers
Prof Erik Henderickx
PhD defence Mariam El Ouirdi - Faculty of Applied Economics
The realities of today's labor market prompt recruiters to use innovative tools to find and attract talent, and push job seekers to adopt new approaches in their job search and professional self-presentation. The focal point of this thesis is the use of social media in both recruitment and job seeking processes. First, ‘social media’ was conceptualized using a directed content analysis and applying the Lasswellian framework. Next, social recruiting was examined using qualitative and quantitative methods with the objective of identifying the antecedents and outcomes of this practice. Finally, the factors impacting job seekers' self-disclosure on social media were investigated through a quantitative study. Based on the findings of these studies, practical recommendations and guidelines for recruiters and job seekers are provided, and future research avenues are suggested.