Four human need, motivation and goals-based perspectives on Communication: E-ELM, Reinforcing Spirals, TEBOTS, Mediated Wisdom of experience
29 March 2018
Stadscampus, de Meerminne, Aula M.005 - St-Jacobstraat 2 - 2000 Antwerpen (route: UAntwerpen, Stadscampus
10:30 AM - 12:00 PM
Organization / co-organization:
Faculty of Social Sciences
Lecture: Masterclass by Honorary Doctor Michael D. Slater (Ohia State University)
About the lecture
Dr. Slater is known for the development of four theoretical perspectives: Extended Elaboration-Likelihood Model (E-ELM), the Reinforcing Spirals Model, Temporarily Expanded Boundaries of the Self (TEBOTS), and Mediated Wisdom of Experience.
This presentation discusses how each perspective shares a foundational interest in how human wants and needs help determine what media content people seek, how associated motivations and goals influence how people experience and process such content, and how those patterns of selection and processing may shape the impact of media on them in turn.
Current status and issues in each of these theoretical areas are also briefly addressed.
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