Product Research

Course Code :1005FOWPOW
Study domain:Product Development
Academic year:2017-2018
Semester:1st semester
Contact hours:72
Credits:6
Study load (hours):168
Contract restrictions: Exam contract not possible
Language of instruction:Dutch
Exam period:exam in the 1st semester
Lecturer(s)Christiaan Baelus
Wim Maes
Jan Van Goey
Pieter Tieleman
Fé Van Dam

3. Course contents *

Project performed in teams of 5 students.:

Get in insights of a excisting product by conducting user research, observations, market research, branding,  analysis of product- and formal aspects.

Translate the results of the research into a set of specifications for an improved version of the given product. Define design drivers and the 'look and feel, by using a  moodboard.

Make improvements on the products using a set of creative techniques. Define new ideas and solutions that fit the requirements (individual) and build a morphological chart as a basis for various concepts. use the trade off technique to select the best concept.

Visualize the design and make a foam model.