This information sheet indicates how the course will be organized at pandemic code level yellow and green.
If the colour codes change during the academic year to orange or red, modifications are possible, for example to the teaching and evaluation methods.

3-Business Economics

Course Code :1020FTIBEC
Study domain:Economic Sciences
Academic year:2020-2021
Semester:1st semester
Sequentiality:The student has passed 1-Economics (1012FTIECN) or is enrolled in a bridging or preparatory programme
Contact hours:24
Study load (hours):84
Contract restrictions: Credit and exam contract not possible
Language of instruction:Dutch
Exam period:exam in the 1st semester
Lecturer(s)Peter Verhezen
Kim Van Overvelt

3. Course contents *

The goal of this course is to use concrete business cases and examples to make students aware of the innovative forces within a company, how a company can maintain its competitiveness, how a company finances its growth and investments, and how it can maintain control through accounting principles and management. In this way, the course will provide students with an overall view of how a company can grow into a larger operating entity coupled with greater complexity and how a company can reinvent itself through innovation.

More precisely, the course 'Business Economics' provides an introduction to topics such as economics, international trade, ethics, entrepreneurship, marketing, management, corporate finance, innovation and strategy, and HRM. This course therefore introduces a whole range of concepts and topics related to the modern business world and explains how an organization can consolidate itself 'sustainably' (PPP) in the existing economic context. 

Part 1 How does a company develop? 
1.1 Entrepreneurship and international trade
1.2 Investments and growth of a company
1.3 Talent management and marketing

Part 2: How does a business grow? 
2.1 Growth strategy? Expoitation + exploration + international trade 
2.2 The role of innovation in an enterprise
2.3 How digitization and AI are changing our economy 

Part 3: How does the manager / board control the organization? 
3.1 Financial management (and accounting) of the enterprise
3.2 How mergers and acquisitions are also a mode of control
3.3 The importance of sustainability and how to implement it in a company