The goal of this course is to use concrete business cases and examples to make students aware of the innovative forces within a company, how a company can maintain its competitiveness, how a company finances its growth and investments, and how it can maintain control through accounting principles and management. In this way, the course will provide students with an overall view of how a company can grow into a larger operating entity coupled with greater complexity and how a company can reinvent itself through innovation.
More precisely, the course 'Business Economics' provides an introduction to topics such as economics, international trade, ethics, entrepreneurship, marketing, management, corporate finance, innovation and strategy, and HRM. This course therefore introduces a whole range of concepts and topics related to the modern business world and explains how an organization can consolidate itself 'sustainably' (PPP) in the existing economic context.
Part 1 How does a company develop?
1.1 Entrepreneurship and international trade
1.2 Investments and growth of a company
1.3 Talent management and marketing
Part 2: How does a business grow?
2.1 Growth strategy? Expoitation + exploration + international trade
2.2 The role of innovation in an enterprise
2.3 How digitization and AI are changing our economy
Part 3: How does the manager / board control the organization?
3.1 Financial management (and accounting) of the enterprise
3.2 How mergers and acquisitions are also a mode of control
3.3 The importance of sustainability and how to implement it in a company