Market Analysis and Costing Verification

Course Code :1025FOWPOW
Study domain:Product Development
Academic year:2017-2018
Semester:1st semester
Contact hours:14
Study load (hours):84
Contract restrictions: Exam contract not possible
Language of instruction:Dutch
Exam period:exam in the 1st semester
Lecturer(s)Koenraad Keignaert
Francis Dams

3. Course contents *

This course covers techniques and methods for consumer oriented product development:

1. Statistical analysis techniques in market research : cross tables, variance-analysis, correlation and regression analysis, discriminant analysis, factor analysis, cluster analysis, cojoint analysis, multidimensional scale analysis

2. Market research for product development

3. Techniques for cost price evaluation : target costing, value engineering and value analysis, Activity Based costing, Activity based management