Product and Society

Course Code :1029FOWPOW
Study domain:Product Development
Academic year:2017-2018
Semester:2nd semester
Contact hours:76
Study load (hours):168
Contract restrictions: Exam contract not possible
Language of instruction:Dutch
Exam period:exam in the 2nd semester
Lecturer(s)Koenraad Keignaert
Kristof Vaes

3. Course contents *

Product semantics

On the basis of literature and practical examples, the semantic properties , which may affect the interaction between the product and the user, are discussed and explained. From all relevant contexts, the meaning-giving characteristics of the product form are mapped: orientation, state, sensing, behavioral meaning and emotional significance. Controlling the semantic process is one of the key tasks of the designer.

Product Sociology

Systematic study of basic concepts such as production, product development, marketability, manufacturability, ease of use, audience, globalization, sustainability, honesty, respect. Critically analyzing existing texts, summarizing and reporting, all the while focusing on a precise vocabulary, a good reading method and especially on a clear exposition of the thought structure.

International Design Week

The International Design Workshop week is an international event consisting of workshops and lectures around a socially relevant theme. 'React by design' occupies a central position: students are challenged to step outside their comfort zone and adopt a critical attitude to prevailing views in the domain. The conceptual and shaping ability of the student is developed from a work process that radically differs from regular courses both in space and in time, in methodology and in perspective. Several workshops will be organized by national and international guest lecturers who occupy a distinct position within the chosen theme. Based on abstracts, students choose one of the workshops and commit themselves for a week of intensive research and design in group . Students work on continuous output throughout the week (instant publishing) and towards a final product exhibited at a closing event. More information: and