Political Rhetoric

Course Code :1100PSWMRD
Study domain:Communication Studies
Academic year:2017-2018
Semester:1st semester
Contact hours:45
Credits:6
Study load (hours):168
Contract restrictions: No contract restriction
Language of instruction:Dutch
Exam period:exam in the 1st semester
Lecturer(s)Christ'l De Landtsheer

3. Course contents *

If thought can influence language, then language can help determine thought, for better or for worse. The notion of language includes devices such as rhetoric and metaphor, but may also be understood to encompass the media (new and traditional). In Antiquity, Aristotle considered rhetoric and metaphor as important tools of power.

Studies of propaganda have further underscored the persuasive power of such linguistic devices. Moreover, historical developments in society demonstrate time and again the importance of constantly monitoring public opinion. New and traditional media play an increasingly prominent role in such processes.

This course discusses the impact of imagery, rhetoric, and perception politics through the media on the basis of theories and case studies. An import guide for the course is the boek by James Martin on ""Politics & Rhetoric. A critical introduction" (Routledge, 2014). Attention is given to the following scopes 1. Introduction: Rhetoric according to Aristotle and the debate about democracy 2. Rhetoric: stylistic devices for persuasion, including metaphor 3. Media: mediatization of the public sphere according to Habermas, the construction perspective and modern structuralism according to Foucoult and Eco, and effects of media according to Kinder and Mazzoleni, including the trend of populism 4. Emotion and democracy: the analysis of affective strategies and propaganda research since Lasswell.

The perspective of the course is interdisciplinary, democratic and internationally comparative.

The course is of special interest for students in political communication, political sociology, international politics, contemporary history, and critical discourse analysis.