1. Students are able to describe the principal theories about consumption and the (micro and macro-level) effects of media contents.
2. Students are able to apply the insights acquired in a critical analysis of 1) their own media use (and that of others), and 2) public debates on media effects.
3. Students are able to collect and critically assess additional scientific material relating to media audience and media effects research.
4. Students are aware of the social entrenchment of “personal” media use. They are able to refute existing preconceptions with regard to the media use by (lower) social strata. Students exhibit receptiveness towards the media practice of different categories of people, and a critical attitude towards so-called media impact reports.
The learning outcomes of this course are linked to the following goals of the "Bachelor in Communication Science":
1: C1, C6, C8
2: C3, C4, C6, C10
3: C2, C3, C4, C6, C8, C9, C10, C11, C124: C3, C4, C5, C6, C10
4: C3, C4, C5, C6, C10