Media: Audience and Effects

Course Code :1100PSWMSO
Study domain:Communication Studies
Academic year:2020-2021
Semester:2nd semester
Contact hours:45
Study load (hours):168
Contract restrictions: No contract restriction
Language of instruction:Dutch
Exam period:exam in the 2nd semester
Lecturer(s)Heidi Vandebosch

3. Course contents *

This course provides a detailed picture of two basic elements in the (mass) communication model: audience and effects. In both instances, the principal research traditions and  results are discussed. In audience analysis, the focus of attention is on the (social) factors that shape media use, such as: gender, age, social background, education, familial context, and ethnicity  In part 2, the focus shifts towards the impact of the media on crime, sexuality, stereotyping, health and school performances.

In this course the concept "media" is used to refer to both "traditional" mass media and "new media" (computers, mobile phones, ...) .