Marketing Management

Course Code :1203TEWBDK
Study domain:
Academic year:2019-2020
Semester:2nd semester
Contact hours:60
Credits:6
Study load (hours):168
Contract restrictions: No contract restriction
Language of instruction:Dutch
Exam period:exam in the 2nd semester
Lecturer(s)Nathalie Dens

3. Course contents *

Following topics will be covered:

  • Business- en marketing strategy
  • Marketing environment
  • Basics of marketing research
  • Consumer and business buying behavior
  • Market segmentation, targeting and positioning
  • Products, services and branding strategy
  • Pricing
  • Distribution management
  • Marketing communication
  • International marketing
  • Sustainable marketing
  • Current marketing issues