Consumer Behaviour

Course Code :1302TEWSBM
Study domain:
Academic year:2019-2020
Semester:2nd semester
Sequentiality:
Contact hours:45
Credits:6
Study load (hours):168
Contract restrictions: Exam contract not possible
Language of instruction:English
Exam period:exam in the 2nd semester
Lecturer(s)Nathalie Dens
Yana Avramova

3. Course contents *

The following topics will be covered:

  • Perception and information-processing
  • Memory and learning
  • Motivation and goals
  • Attitudes, intentions, and behavior
  • Emotions
  • Priming
  • Context effects in perception and judgment
  • Heuristics and biases in judgment and decision-making
  • Social influence
  • Embodied cognition and sensory marketing
  • Personality and culture
  • Consumer research methods