Strategic Business Communication

Course Code :2001FBDOOD
Study domain:Business sciences
Academic year:2019-2020
Semester:1st semester
Contact hours:52
Study load (hours):168
Contract restrictions: Exam contract not possible
Language of instruction:Dutch
Exam period:exam in the 1st semester
Lecturer(s)Mariƫlle Leijten

3. Course contents *

This course consists of three components: management communication, technical communication, and business communication.  Together, the components form an introduction to management and strategic business communication in Dutch. Different topics of professional communication (oral and written; internal and external communication) are dealt with.  The approach is modular and non-comprehensive: a few representative communication themes are treated in depth, so that the student can get acquainted with subjects that are relevant to middle management employees in a medium to large-sized organization.