Management and organisation

Course Code :2002FBDOOD
Study domain:Business sciences
Academic year:2019-2020
Semester:1st semester
Contact hours:52
Credits:6
Study load (hours):168
Contract restrictions: Exam contract not possible
Language of instruction:Dutch
Exam period:exam in the 1st semester
Lecturer(s)Peter Verhezen

3. Course contents *

  1. In the theoretical part concept and trends in management are discussed. Attention is guided towards basic concepts and terminology such as market dynamics, strategy types, learning organization, planning, etc. Specific attention goes to how strategy and planning can be formulated from two different perspectives: industrial economics and the ‘Resource Based View’.
    • In the practitioners part, that runs parallel to the theoretical part, applications are developed based on analysis of an industry and a company. Based on an objective analysis of the environment, students develop a frame to understand and evaluate the strategy of a real company. This way, students learn how to structure the complex environment and learn to be critical in looking at companies. An enriched SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is key in this endeavor.