Advanced Product Design

Course Code :2004FOWPOW
Study domain:Product Development
Academic year:2019-2020
Semester:1st semester
Contact hours:34
Study load (hours):84
Contract restrictions: Exam contract not possible
Language of instruction:Dutch
Exam period:exam in the 1st semester
Lecturer(s)Jan Corremans
Elke Mestdagh

3. Course contents *

Teaching master students to analyze the brand identity and define explicit and implicit design characteristics of a brand.

Translate the values of a brand into specific design characteristics according to the literature of semiotics

Develop different design concepts and transform the explicit and implicit design characteristics into a new product.

Verify the different generated design concept to conclude which fits best with the implicit and explicit design characteristics of the given brand