This information sheet indicates how the course will be organized at pandemic code level yellow and green.
If the colour codes change during the academic year to orange or red, modifications are possible, for example to the teaching and evaluation methods.

Professional communication (French)

Course Code :2005FLWMPC
Study domain:Linguistics and Proficiency
Academic year:2020-2021
Semester:1st/2nd semester
Contact hours:45
Credits:6
Study load (hours):168
Contract restrictions: Exam contract not possible
Language of instruction:French
Exam period:exam in the 1st and/or 2nd semester
Lecturer(s)Els Tobback

3. Course contents *

This course is devoted to the study (in theory and practice) of several disciplines belonging to the domain of Business communication, within a French language context: marketing(communication), corporate branding, CSR, employer and personal branding, press relations.

The theory is applied to a team-project: students create a fictive company and realise throughout the year several assignements: they conceive the marketingstrategy, realise the corporate website (focus on corporate and employer identity and CSR) and they organise a press event for their firm.

More detailed information concerning content, teaching method and evaluation: "guide de l'étudiant" (Blackboard).