Workshop: Innovation Week

Course Code :2036FOWPOW
Study domain:Product Development
Academic year:2019-2020
Semester:2nd semester
Contact hours:40
Credits:3
Study load (hours):84
Contract restrictions: Exam contract not possible
Language of instruction:Dutch
Exam period:exam in the 2nd semester
Lecturer(s)Frank Goethijn

3. Course contents *

The students work a full week on the project and provide a new vision on the business and products of companies. Many companies including InBev, Alcatel, Recticel, Verhaert, Boone International, Procter & Gamble, Tupperware, Philips, MEC, 2B Delighted, Europower, Materialise, Tirlemont, Gate Gourmet, Agfa, Belintra, E-Saturn, Dymo, Nitto, Ecover, Orthobroker and Colruyt, Eternit, Bayer, Debe Insoles, ENI, Oyster Shell, Surplus Distribution and Drag Point already took part in the Innovation Workshops on various topics.

Companies put products in the market - based on existing know-how, production, distribution and market - that fulfil the right role for the right target group. Markets change, trends change, new technology becomes available. These are opportunities for innovation and product development. During this project week industrial partners from different sectors throw their questions for the future in the ring. The student teams accept the creative challenge to translate the themes into future product concepts.

The output of the workshops can be:

1. Product Ideas: 
New product ideas resulting in user scenarios, quick designs, concept designs.

- New applications for existing technology.

- Solutions for new problems or issues that are important.

2. Business ideas:
Define new business opportunities related to the company's objectives.Definition and quantification of target groups, features, and new product specifications.

3. Research topics:
Define assumptions for improvement and a research plan to validate this.

This could lead to further research or possibly a master's thesis.

4. Value by design:

How can certain products or product portfolios obtain added value by design.

Design for us is only part of the product, but we should not forget to valorise our expertise in this domain.

What are interesting trends to be taken into account?

What does the competition, who wins awards and why?

What added value is achieved by design. (Emotional, functional, technical, production, ...)

Environmental analysis, trend analysis and conclusions, resulting in design examples, mood boards, design specifications.