This information sheet indicates how the course will be organized at pandemic code level yellow and green.
If the colour codes change during the academic year to orange or red, modifications are possible, for example to the teaching and evaluation methods.

Advanced Product Design

Course Code :2050FOWPOW
Study domain:Product Development
Academic year:2020-2021
Semester:1st semester
Contact hours:34
Study load (hours):84
Contract restrictions: Exam contract not possible
Language of instruction:English
Exam period:exam in the 1st semester
Lecturer(s)Kristof Vaes
Elke Mestdagh
Julie Englebert

3. Course contents *

  • Teaching master students to analyze a brand identity and define explicit and implicit design characteristics of a brand.
  • Translate the values of a brand into specific design characteristics according to the literature of semiotics
  • Develop different design concepts and transform the explicit and implicit design characteristics into a new product.
  • Verify the different generated design concept to conclude which fits best with the implicit and explicit design characteristics of the given brand