The course discusses the theoretical concepts of globalisation, inter- and transculturalism and consumer culture. Then it moves to scrutinize the East Asian experience of modernization within the context of the Asian develeopmental state model;, leading to Asian-oriented modernism and postmodernism. Following the more theoretical and macro perspective specific pertinent topics will be discussed, analyzed and compared to the Western expenience. The specific topics relate to the rise of the consumer culture in contemporary Japan, China and South-Korea. The critically discussed topics include: gender relations, environmental challenges, the role of technology, mobility/migration, the link between material culture and identity as in fashion studies, coffee culture, etc. The tutor will provide a reader with state-of-the-art articles by internationally renowned scholars in their field but also including the research projects conducted by the tutor herself.