Internal communication

Course Code :2100PSWICO
Study domain:Communication Studies
Academic year:2019-2020
Semester:2nd semester
Contact hours:45
Credits:6
Study load (hours):168
Contract restrictions: No contract restriction
Language of instruction:English
Exam period:exam in the 2nd semester
Lecturer(s)Aurélie De Waele

3. Course contents *

Part 1: Basic concepts of Internal Communication

Introduction

History of Internal Communication

State of Internal Communication Practice

Organisational Culture

Informed employee voice

Storytelling

Employee dialogue

Communicatiing change

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Part 2: Practical approach

The role of the Internal Communication Practitioner

Effective Internal Communication

Internal Communication planning

Internal Communication tools: Intranet, social media, engagement dashboard

Internal Communication research and measurement