This information sheet indicates how the course will be organized at pandemic code level yellow and green.
If the colour codes change during the academic year to orange or red, modifications are possible, for example to the teaching and evaluation methods.

Strategic management

Course Code :2101TEWMBA
Study domain:Management science
Academic year:2020-2021
Semester:1st semester
Contact hours:60
Credits:6
Study load (hours):168
Contract restrictions: No contract restriction
Language of instruction:English
Exam period:exam in the 1st semester
Lecturer(s)Peter Verhezen

3. Course contents *

The content of the course is organised into eleven themes relating to the basic concepts and tools of strategy process analysis and of the formation of business-level, corporate-level and network-level strategies in different industry contexts, with an extra emphasis on international expansion.

The eleven themes are:

  • Strategic thinking process
  • Strategy formation process
  • Strategic change process
  • Business-level strategy
  • Corporate-level strategy
  • Resources & capabilities (inside-out approach)
  • The industry context (outside-in approach)
  • The organisational context
  • Innovation & strategy
  • The international context
  • Organisational purpose & sustainability