Strategic management

Course Code :2101TEWMBA
Study domain:Management science
Academic year:2020-2021
Semester:1st semester
Contact hours:60
Credits:6
Study load (hours):168
Contract restrictions: No contract restriction
Language of instruction:English
Exam period:exam in the 1st semester
Lecturer(s)Peter Verhezen

3. Course contents *

The content of the course is organised into eleven themes relating to the basic concepts and tools of strategy process analysis and of the formation of business-level, corporate-level and network-level strategies in different industry contexts, with an extra emphasis on international expansion.

The eleven themes are:

  • Strategic thinking process
  • Strategy formation process
  • Strategic change process
  • Business-level strategy
  • Corporate-level strategy
  • Resources & capabilities (inside-out approach)
  • The industry context (outside-in approach)
  • The organisational context
  • Innovation & strategy
  • The international context
  • Organisational purpose & sustainability