Intercultural Communication in the Business World

Course Code :2103TEWMOB
Study domain:Business sciences
Academic year:2019-2020
Semester:2nd semester
Contact hours:30
Credits:3
Study load (hours):84
Contract restrictions: No contract restriction
Language of instruction:English
Exam period:exam in the 2nd semester
Lecturer(s)Dieter Vermandere

3. Course contents *

The course consists of three main parts (not in consecutive order).
 
1. Awareness and attribution. Through numerous examples drawn from various fields (time, space, verbal and non-verbal communication, etc.), students will become more aware of the all-encompassing nature of cultural differences in communication and will move towards an analysis and understanding of what happens in intercultural encounters. Emphasis will be on avoiding interpretation errors (mistakes in ascribing meaning to the other person’s behavior or words) and on evolving towards a positive appreciation of the other person’s behavior and values.
 
2. Knowledge. Methodologies for carrying out scientific research in the field of cross-cultural differences will be discussed, with a presentation of some major research projects (Hofstede 1980, 2001: "Culture's Consequences").
 
3. Skills. The main emphasis of the course is not on theory, but on the acquisition of practical intercultural competency and skills. Interviews and discussions of many intercultural incidents and/or larger case studies will illustrate the way in which the acquired awareness and knowledge can be put into practice. Students will also have the opportunity, during ‘group work’ sessions, to analyse their own intercultural experiences and will interview someone from a different cultural background than their own.