Market Research

Course Code :2111TEWMKT
Study domain:
Academic year:2019-2020
Semester:1st semester
Contact hours:45
Credits:6
Study load (hours):168
Contract restrictions: Exam contract not possible
Language of instruction:Dutch
Exam period:exam in the 1st semester
Lecturer(s)Liesbet Van den Driessche

3. Course contents *

  • types of marketing research
  • good and bad marketing research
  • the research plan
  • secondary sources of market information
  • qualitative research
  • sampling
  • methods of data collection
  • questionnaires and scales
  • statistical tests
  • multivariate analysis
  • Report and present
  • Practical sessions including anova, regression, moderation, mediation, (conjoint analysis)