This information sheet indicates how the course will be organized at pandemic code level yellow and green.
If the colour codes change during the academic year to orange or red, modifications are possible, for example to the teaching and evaluation methods.

Market research

Course Code :2111TEWMKT
Study domain:
Academic year:2020-2021
Semester:2nd semester
Contact hours:45
Credits:6
Study load (hours):168
Contract restrictions: Exam contract not possible
Language of instruction:Dutch
Exam period:exam in the 2nd semester
Lecturer(s)Liesbet Van den Driessche

3. Course contents *

  • types of marketing research
  • good and bad marketing research
  • the research plan
  • secondary sources of market information
  • qualitative research
  • sampling
  • methods of data collection
  • questionnaires and scales
  • statistical tests
  • multivariate analysis
  • Report and present
  • Practical sessions including anova, regression, moderation, mediation, (conjoint analysis)