Current Topics in Marketing

Course Code :2113TEWMKT
Study domain:
Academic year:2019-2020
Semester:1st semester
Contact hours:30
Credits:3
Study load (hours):84
Contract restrictions: Exam contract not possible
Language of instruction:English
Exam period:exam in the 1st semester
Lecturer(s)Patrick De Pelsmacker
Nathalie Dens

3. Course contents *

This course introduces students to current topics in the field of marketing. The exact topics selected depend on current events, but could include:

  • Responsible marketing
  • Content marketing
  • International marketing
  • Social media marketing
  • Social profit marketing
  • Customer experience management