This information sheet indicates how the course will be organized at pandemic code level yellow and green.
If the colour codes change during the academic year to orange or red, modifications are possible, for example to the teaching and evaluation methods.

Marketing communication

Course Code :2114TEWMKT
Study domain:
Academic year:2020-2021
Semester:1st semester
Contact hours:30
Study load (hours):84
Contract restrictions: Exam contract not possible
Language of instruction:English
Exam period:exam in the 1st semester
Lecturer(s)Patrick De Pelsmacker

3. Course contents *

This course introduces students to the most important principles of marketing communication.

Topics include:

  • Integrated marketing communication
  • Brand management and marketing communication
  • Models of marketing communication
  • The instruments of marketing communication: advertising, brand activation, media, online
  • Measuring the effects of marketing communications
  • Ethics in marketing communication