Summer School on Fashion Management

Course Code :2132TEWKOO
Study domain:Management science
Academic year:2019-2020
Semester:1st semester
Contact hours:30
Credits:3
Study load (hours):84
Contract restrictions: Faculty decision based on student file
Language of instruction:English
Exam period:continuous assessment
Lecturer(s)Annick Schramme

3. Course contents *

Both from a societal and economic perspective, fashion is an important business. It is a critical part of the so-called creative industries and plays a significant role in the European economy. Across the globe, fashion is a multi-trillion dollar industry employing an estimated 26 million people (Hines & Bruce 2007). Nonetheless this industry is confronted with a fast changing world, globalization, sustainability issues, industry-disrupting technology,… In the past decades fashion companies have continuously been experiencing dramatic transitions in their relation to consumers. In order to maintain a point of differentiation, fashion brands increasingly have to seek new and innovative methods of capturing the hearts, minds and wallets of savvy consumers. Fashion management studies these alterations and innovations and tries to provide a mind-set and tools for strategy development in this industry.

This summer school gives a comprehensive overview of the many aspects of fashion management, with an emphasis on both entrepreneurial fashion designers and high fashion and luxury brands. Main topics are: The fashion industry and system, fashion business modeling and entrepreneurship, enterprise management (IP, law, finance and investment, supply chain management), CSR and sustainability in fashion, fashion marketing and promotion (online marketing, retail-options, e-strategy, PR) and HR and leadership in the fashion industry.

A mix of lectures, company visits, testimonials and debates held at the University of Antwerp focus on management in a context of entrepreneurial fashion designers, while the classes at Institut Français de la Mode (Paris) emphasize management and trends in the world of luxury brands. The courses are a mixture of lectures from international academics and professionals within the fashion business, exercises, cases, on-site visits in both Antwerp and Paris and lively group discussions.

Participants get an in-depth picture of the opportunities and pitfalls that organizations face when doing business in fashion. During and after the summer school, participants work together with a fashion designer/ entrepreneur to design a business plan for the practitioner’s case. With this exercise participants apply their knowledge and insights acquired through the lectures, debates, study visits and literature to an ‘in vivo’ case.