In this seminar we will study the theory and practice of classic and newer methods in political psychology, the study of the psychology of politics.
Students will become familiar with a range of new and classic methods in the scientific area of political psychology research. These methods have proved to be increasingly valuable compared to traditional public opinion (polling) research methods, when it comes to estimating public opinion and forecasting election results. Firstly, there is "psychological profiling", a method that aims to assess the personality of political leaders atthe a distance. Secondly, there are "impression management" methods, that focus on the impact of "perception" in the formation of political opinions. Thirdly, there are the methods to analyze political rhetoric, with techniques for unraveling a number of rhetorical devices that are frequently used by politicians worldwide in their modern communication with citizens. How and why one should/ could study the use of metaphor, hyperbole, humor, analogy or simplification in the rhetoric by Donald Trump, Teresa May, or Vladimir Putin?