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Principles of Marketing

Course Code :5001TEWMKT
Study domain:
Academic year:2019-2020
Semester:1st semester
Contact hours:30
Study load (hours):84
Contract restrictions: No contract restriction
Language of instruction:English
Exam period:exam in the 1st semester
Lecturer(s)Nathalie Dens

3. Course contents *

Following topics will be covered:

Marketing management and its applications

Marketing strategy

Market segmentation and positioning

Marketing mix

Marketing research

Consumer behavior

Sustainable marketing