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II-Internet Economics and Entrepreneurship

Course Code :6016FTIIOT
Study domain:Economic Sciences
Location:Not at UA, but at Vrije Universiteit Brussel
Academic year:2019-2020
Semester:2nd semester
Contact hours:26
Study load (hours):168
Contract restrictions: No contract restriction
Language of instruction:English
Exam period:exam in the 2nd semester
Lecturer(s)Pieter Ballon

3. Course contents *

  • This course addresses the characteristics of new media from various perspectives, including innovation economics and strategic management. Topics include web-based media and social media, but also smart environments and the Internet of things. 
  • Using both a theoretical/conceptual framework and a number of case studies, we discuss important concepts related to innovation, standards, networks and platforms. 
  • The course also sheds light on certain business aspects that are relevant to entrepreneurship in new media, in relation to business models in new media products and services. 
  • The student acquires deeper insights into these issues by applying his/her knowledge to a case study which changes from year to year.