II-Internet Economics and Entrepreneurship
Course Code :
Not at UA, but at Vrije Universiteit Brussel
Study load (hours):
No contract restriction
Language of instruction:
exam in the 2nd semester
1. Prerequisites *
At the start of this course the student should have acquired the following competences:
an active knowledge of
general knowledge of the use of a PC and the Internet
2. Learning outcomes *
The student has a specific knowledge and understanding of the different paradigms, the most important theoretical waves, concepts and research traditions within communication-science approaches of media, internet and globalization.
The student has a clear understanding of the position of and mutual relation between the different paradigms, the most important theoretical waves, concepts and research traditions within this field and this always in relation to other theory development, methods, concepts and models in other disciplines (interdisciplinarity).
The student has knowledge and understanding of the historical and recent developments of media and communication.
The student has knowledge and understanding of the structures, operation and processes within media and communication organizations, media and communicationpractices and media and communication markets and their relations to media, internet and globalization.
The student can detect and analyze tendencies and problem areas in a media landscape and can assess the social, professional and policy implications of these tendencies, using a theoretical reference and analysis framework that corresponds with the field of communication-science approaches of media, internet and globalization.
The student is able to express a critical attitude towards source material and literature.
The student can develop his/her own scientifically substantiated opinion that is based on an open, critical and adogmatic attitude.
The student can assess the impact of of social, cultural, economic, political, legal and other factors onto communication processes, while being critical and self-reflective, with a long-term outlook and avoiding monocausal interpretations.
The student can learn and act indepently, creatively, critically and entrepreneurial.
The student is interested and inquisitive and has an open attitude towards lifelong learning and learning independently.
The student is able to do communication-science research inspired by, as part of or similar to existing studies.
3. Course contents *
This course addresses the characteristics of new media from various perspectives, including innovation economics and strategic management. Topics include web-based media and social media, but also smart environments and the Internet of things.
Using both a theoretical/conceptual framework and a number of case studies, we discuss important concepts related to innovation, standards, networks and platforms.
The course also sheds light on certain business aspects that are relevant to entrepreneurship in new media, in relation to business models in new media products and services.
The student acquires deeper insights into these issues by applying his/her knowledge to a case study which changes from year to year.
4 International dimension*
The course has an international dimension.
The lecturer teaches in a language other than Dutch
The lecturer uses course materials in a foreign language
5. Teaching method and planned learning activities
Class contact teaching
6. Assessment method and criteria
Oral with written preparation
7. Study material *
7.1 Required reading
Slidesets on Pointcarré
7.2 Optional reading
The following study material can be studied voluntarily :
Articles on Pointcarré
8. Contact information *
Articles on Pointcarré